Not an easy subject to be referring to and talking about when you think about this carefully and introspectively enough. Smart alecks may well have a lot to say about hashtags but what is the use of them when the dust settles in the aftermath of the initial (over)reaction to it. It is all over in a matter of minutes – a matter of hours if the platform administrator is that good at his work. This is in itself quite outstanding when you consider the extremely high volumes of traffic moving through the IG platform every day.
Properly constructed hashtags buy IG followers more time. They most certainly buy you more time if direct sales are your objective. Given the complexities of the hashtag and its many manifestations, only a brief overview on the wise use of hashtags can be given. One wise recommendation can be given at this point in time. Rather than wetting the index finger, testing the strength and direction of the wind, apply your mind and fingers to constructive, intellectual and practical training on the full, clear and proper use on one of the most regularly used indexes of all time; the hashtag.
Conventional wisdom dictates that your hashtag will always be a neat impression to the viewers out there, their work, apart from yours, will be made a lot easier and hashtag branding will be in keeping with Instagram’s own style of simplicity. It is not a case of copying and pasting. It most certainly is a case of following the (brand) leader. Down the line, you, yourself, will become your own brand leader in behalf of your future customers. A popular Instagram concept and this goes for the tough and challenging use of the hashtag as well, is giving all active but visual work its personal touch. See if you can pull this right, right now. See if you can create a hashtag which fellow social media practitioners will instantaneously recognize as your very own without being indescribable, un-grammatical and long-winded.
Apart from the correct semantic and grammatical use of Insta-focused hashtags, other areas also require attention and practice. You can focus your time and mind on the creation of your images, photos and videos. Thereafter, you can work on writing creative but semantically and grammatically correct, as well as easily understood captions. Professional marketing and advertising work making use of the social media medium, particularly the Instagram platform, continues to target the personal. The emphasis is all social. It is a continuous effort of drawing viewers in and making them feel welcome once in.
It is a case of, quite literally, capturing their imagination, enthralling them, and making them never want to go anywhere else for that ice-cream cone or whatever else it is you are going to be enticing your audience with. And in actual fact, that is quite important. Effective but correct hashtag use can be a great device for giving curious viewers tasters of what is to come.